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Research papers

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005
Authors: Judith Langer, Sharon Dimoldenberg
Company: GfK
November 13, 2005
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Citation

Langer and Dimoldenberg (2005a, November 13). Social and technology trends as a springboard for qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-and-technology-trends-as-a-springboard-for-qualitative-research


Research papers

CEOs have emotions too!

A brand's positioning and values have to touch enduring tangible and emotional needs if they are to work. This is as true in the business environment as it is in the consumer sector. Developing a positioning that is meaningful the world over...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Anna Ritchie, Sharon Dimoldenberg
October 28, 2001
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Citation

Ritchie and Dimoldenberg (2001a, October 28). CEOs have emotions too!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ceos-have-emotions-too-